This week I attended the annual CIM Mike Warne Lecture on marketing communications, which had speakers from Headstream and Microsoft.
Headstream spoke about developments of multiscreen and how close future technologies would increase the consumer’s involvement and experiences. As mentioned in the first post, second screen already exists with applications available to corresponding television programmes and adverts. It was brought to our attention that soon technology would recognise us through the technology of smart TV’s building profiles of household members and providing adverts during breaks that would appeal to them. And through recognition of sound of these adverts, consumers handheld devices would automatically bring up corresponding content.
Below shows a previous Red Bull and Shazam collaboration for a second screen advertisement:
Perhaps more exciting and shocking, though, was the
video shown by Microsoft (below) of an interactive household, with displays
across the walls, surfaces and appliances across their home and offices.
Developments in this technology will allow brands to weave their story into not
just the consumers activity on devices such as mobile phones, but also part of
the consumers every day life; perhaps part of the family...
No comments:
Post a Comment